Fairtrade café franchise The Second Cup Coffee Company has announced that it will open a branch in Birmingham city this December – after two successful UK franchise launches in Manchester and London.
Launched in 1975, Second Cup Coffee originally started in Canada but has grown dramatically with stores located across 30 regions in the world.
It attributes its success to “innovative and exclusive blends” and Rain Forest Alliance coffees. Its new branch will be “strategically located” on a pedestrian promenade near busy Victoria Square and New Street Railway Station in Birmingham City. Its other two cafes are inside Manchester’s Arndale Centre and at London’s famous Portobello Road Market.
The chain is currently offering regional franchise opportunities in order to expand within the UK.
Jim Ragas, president & CEO of the Second Cup Coffee Company, commented:
“Second Cup strongly believes that having experienced and knowledgeable local owners as operators and franchise partners is key in delivering a superior guest experience as has been proven in the over 30 regions we are already present in.
“We are fortunate to have franchise partners who share our passion for the coffee business and the Second Cup vision; each one is selected on the basis of their business acumen, passion for the coffee café business and customer service, as well as their local relationships and entrepreneurial spirit.”
For more information on joining the franchise, click here.